The UK’s streaming landscape is set for a significant shake-up! From 16th July, Disney+ and ITVX are launching a new partnership, offering a curated selection of each other’s hit shows at no extra cost to their subscribers.
This is a landmark move, and our latest Ipsos iris data for May reveals just how big the opportunity is for both platforms to grow their reach and engagement.
What does this mean?
Insight from the most recent UKOM endorsed Ipsos iris dataset reveals that users of ITV and The Walt Disney Company platforms are 56% more likely to engage with each other’s brands – across smartphones, PCs, laptops and tablets – compared to the average internet user, highlighting a shared audience eager for diverse content. This synergy not only promises enhanced viewer experiences but also points towards a potentially successful partnership.
This strategic collaboration is a fascinating example of how streaming services are innovating to capture viewer attention in a competitive market. By sharing premium content, Disney+ and ITVX can introduce their award-winning originals to new, highly engaged audiences, creating a win-win scenario.
At Ipsos, we’ll be keeping a close eye on how this partnership impacts viewing habits and subscriptions in the coming months. It underscores the importance of understanding audience overlap and behaviour to drive strategic growth.