As a record number of people finished running 26.2 miles around London on Sunday can attest: it’s a marathon not a sprint. And the same applies when it comes to donations.
Data from UKOM endorsed Ipsos iris shows that April visits to the JustGiving site peaked on Friday 25th April – just two days before the London marathon.
Visitors were up 137% on the previous week, with an even greater spike seen amongst women (+193%) and over 55s (+240%).
Last year, all this activity meant that April was one of the biggest months of the year for JustGiving, second only to September, when the likes of Macmillan’s Coffee Morning and the Great North Run took place.
With Ipsos iris, you can understand how events and occasions influence online behaviours, helping to inform and improve your planning.