Trump’s “liberation day” tariffs have dominated headlines and sent shockwaves around the world.
In the UK, data from Ipsos iris shows that more volatile market conditions have driven a surge in online investment app audiences. This has contributed to a peak in users for the largest consumer investment app, Trading 212.
When the markets reopened on Monday 7th April, 1.7 million people in the UK visited the Trading 212 app – more than any other day this year.
App users were up across the board, but the biggest day-on-day increase in audience size was seen amongst men (+116%) and 15-24 year olds (+264%).
With Trump announcing a pause on the majority of the new tariffs, we anticipate activity might slow down, but we’ll be keeping an eye on how investment behaviour evolves over the coming weeks.
Ipsos iris can help you understand how everything from fiscal policies to personal finances can affect online behaviour.