This morning, media professionals from all over the UK met for an exclusive breakfast briefing run by Ipsos and UKOM; Ipsos iris: Driving Digital Innovation.
The session was opened by Linda Smith, Chair of the UKOM Commercial Board, who discussed the role of governance for online measurement in the UK.
James Torr, Head of Commercial at Ipsos iris, explained that continued innovation and integration with the digital ecosystem is key to understanding online, without which you can’t understand people.
Ozone’s Chief Product Officer, Matthew Townsend, and Head of Strategic Solutions, Frances Lazenby, gave an insightful session on understanding audiences across the premium web, and gave an update on audience validation using Ipsos iris, which was formerly announced last week.
Rebecca Slack, Insight & Measurement Controller for Sky, excellently presented an overview of Sky Media UK’s journey of digital innovation, including how Ipsos iris is being utilised across the business to highlight incremental reach across the Sky Publisher Player and YouTube.
“Modern brands must navigate an increasingly complex world of media” added Jordan Reddington, Data Product Director for Havas. He gave an overview of Havas’ propriety platform, Converged, and the value of integrating Ipsos iris with this.
Finally, UKOM CEO Ian Dowds sat down with Biren Kalaria, Managing Director – Data, Measurement & Analytics for Google to discuss YouTube’s integration into Ipsos iris, Google’s ethos on integration, and the importance of transparency in the media industry.
To close, our Head of Clients Amanda Woodley ran a Q&A with all speakers, which gave the media industry an opportunity to quiz our speakers on a range of topics.
A huge thanks to all of our speakers!