The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins and near misses has contributed to an increase in engagement for BBC Sport.
The UKOM endorsed data from Ipsos iris shows that Sunday had the highest level of engagement across the first four days of the Games, with users spending 14 minutes and 12 seconds on average on the BBC Sport app, up 28% on the previous Sunday, which featured the conclusion of the British Open in the golf.
Younger audiences saw the biggest increase in time spent on the BBC Sport app on Sunday, with 25-34 year olds spending 22 minutes 14 seconds (+155% WoW) on average watching and reading about the likes of Adam Peaty winning silver in the pool and Simone Biles putting on a show in the gymnastics. 15-24 year olds placed second for engagement, spending an average of 18 minutes 22 seconds (+107% WoW) on the app on Sunday.
We’ll be looking more at how people are following the Olympics online in the days and weeks ahead.
The Olympics are over, and all the medals have been handed out, but which sport was the most read about sport during the Games?
Using data from Ipsos iris, we can see that swimming generated the most page views across the 17-day event, followed by the triathlon and the gymnastics. Tennis and athletics rounded out the top five.
Internet users aged 35-44 accounted for the largest share of page views across the Olympics, followed by 45-54 year olds. Younger audiences were comparatively less engaged, although 25-34 year old accounted for one in five page views about the rain-delayed triathlon – enough for a bronze medal.