Our lives revolve around the internet and understanding an audience’s digital behaviour is key to making smarter marketing decisions. But, given how vast and complex it is, how can we understand what audiences are doing online?
Watch the recording of this Ipsos iris and UKOM event to hear case studies from media owners and agencies on how Ipsos iris data is helping drive strategic decisions that underpin growth and ROI.
On the agenda:
Ian Dowds, UKOM, on the value of an industry standard that is trustworthy, transparent and future-ready
Samantha Eales, Mail Metro Media, shares how Ipsos iris data informs strategy and audience segments
Dave Carpenter, Goodstuff Communications, on how granular online behaviour data improves media planning
Amanda Wigginton, consultant for PPA, shares her experiences of how Ipsos iris data is used by magazine media to provide audience insight and inform digital strategy.
If you would like to know more about Ipsos iris, contact us at: support@ipsosiris.com
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkCookie policy
