Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.
UKOM endorsed data from Ipsos iris shows that Reddit, Inc. users have increased from 17.3 million in August 2023 to 27.7m in August 2024.
One of the drivers suggested behind the growth has been changes to Google’s algorithm, leading to greater prominence in search results. This is reflected in its growth by platform: while app users are up 17% year on year, visitors from browsers have increased by 74% over the same period.
The changes mean that users aged over 55+ have seen the fastest growth over the last 13 months (+129%) followed by those aged 45-54 (+79%).
