Our offer
At the core of Ipsos iris is our 10,000 strong, UKOM endorsed panel, which serves as the foundation for endorsed and custom work.
Data at your fingertips
Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. Book a demo to explore the platform with one of our experts.
How it works
Ipsos iris, the only industry endorsed solution, has been designed for the needs of your industry in order to provide an online audience measurement solution that is rigorous, transparent, simple, and can easily be embedded at every level of your business.
Establishment survey
The establishment survey is an essential foundation of any measurement survey, and provides digital universe estimates and panel recruitment targets.
10,000 multi device passive panel
A single-source high-quality panel provides a simple and transparent solution to passively understand visitor’s cross-device behaviour.
Site-centric measurement
A tag inserted into websites, and an SDK can be used for apps, allowing visitors to sites and apps to be counted, while our technology deduplicates this so you don’t count the same visitor twice.
Online reporting tool
Our intuitive reporting UI has been designed using client feedback and has two main functions: daily dashboard and report types.
Tailored approach
As one of the UK’s leading online audience measurement companies, we can adapt to your needs, including server-to-server data and bespoke project opportunities.
World class data science
Our data science methodologies bring together single-source panel data and site-centric measurement to create people based audience estimates, and deliver high-quality data to market.
What we report on
Our key metrics are designed to give you a robust view of UK online audience behaviour across devices.
PC / laptop, smartphone and tablets
Providing you a robust view of UK online audience behaviour across devices.
30+ Metrics
Use our reach, time spent, page views, video, index, and behavioural metrics to gain deeper insight into website and app performance.
Enhanced Audiences
Go beyond demographics to provide attitudinal comparisons across 30+ lifestyle statements and full CACI segmentation integration.
Location data
Uncover the benefits of separating your target audience by nation, ITV region and by over 100+ cities and towns.
Multi-level structure
Understand audience behaviour by drilling down from an organisation structure right into section level data.
Demographic audiences
Providing an understanding of detailed demographics, including age, gender, social grade and region.
Monthly data
Ability to segment the data by day, by week or by month along with daypart splits. Giving you granular data to power your decisions.
Daily data
Providing you with daily data to enable you to make more precise decisions.
Insights to inform every area of your business
Our solution helps inform decision making across your business with insights that drive results.
Media Agency
Research and data
Quicker, more relevant insights for your clients.
Strategy
Complete online market understanding and better targeting.
Planning
Multi-device analysis by channel and brand forming the foundation of the media plan.
Buying
Foundational media plan underpins the buy.
Post evaluation
Campaign measurement to help prove ROI.
Advertiser
Market and audience intelligence
Providing trends, market insights, and estimates of the UK digital market for continuous planning, helping you understand the market opportunity.
Competitive intelligence
Benchmarking usage and attitudes of consumers on competitive sites, along with journey mapping to monitor your competitors.
Research, consumer data, and insight
Understand the online consumer journey to help you in building your digital strategy.
Media strategy
Understand which platforms work best to establish where you should make your business investments.
Advertising strategy
Establish where, when and how often you should advertise and which digital platforms to invest in.