Custom solutions
Utilise the UK’s online audience measurement solution for custom or bespoke projects
As our digital platforms evolve at pace, it’s important to be able to capture the full reach and impact of advertising in a single, simplified view. Collaborating and innovating with UKOM and Ipsos [iris] for trusted industry measurement, means advertisers can now see the full impact of our market leading proposition helping them make better, more informed decisions.
Graeme Hutcheson
Director of Digital Advertising, Sky Media UK
Ipsos iris Footprints
Utilise a rich source of passive behavioural clickstream data from a high quality panel to uncover consumer insights into the online ecosystem.
Bring to life key targets’ online behaviours by surfacing how and when they move, click- by-click, through the digital ecosystem to make decisions and purchases. Understand second by second customer interactions for your brands, your partners, and your competitors. Gain insight into your consumers and how they behave online.
Cross Media
Merge industry-approved online audience metrics with custom solutions for radio and TV to gain a deeper understanding of audiences through true cross-media data. This single-source dataset across TV, radio, PC, mobile, and tablet enables:
- Optimising digital campaigns with TV/radio insights
- Unlocking new audience affinities across devices
- Creating detailed audience profiles
- Enhancing TV/radio campaigns with digital data
This innovative approach unifies separate media methods, demonstrating the value of integrated measurement and providing a comprehensive view of consumer behavior across media channels.
Optics
Run analysis on personalised audiences to inform your media and planning strategies with Ipsos iris Optics. This recontact solution allows you to integrate bespoke questions within Ipsos iris.
From identifying new audiences to deep diving on key topics; Optics provides you with greater insights to determine how people are behaving, unlocking more impactful business decisions.
Every quarter we recontact 2,000 Ipsos iris panellists, from a nationally representative sample, returning insights you can trust.
All your responses are integrated into the UI and analysable against all 317 categories, 7,000 sites and 1,500 apps. Assess across audience, time spent, page views and video metrics.
Partnership Impact
Determine impact on key custom audiences by measuring the shift of engagement following content or editorial partnerships.
Ensure content or editorial partnerships are delivering against the client’s KPIs, objectives and promote your unique audience reach and expertise.
Define your list of URLs that cover the content or editorial partnership, within a total site or on a designated section of the site.
Group your chosen URLs to build a custom target. The custom target can then be utilised to understand audience engagement and behaviours over the partnership period.
Empowering Your Business with Tangible Results
We are committed to delivering exceptional bespoke projects that translate into tangible results for your business. Each of our offerings is backed by a team of passionate professionals dedicated to your success. Contact us today to explore how our expertise can empower your business to achieve new heights.
