• Map digital touch points to understand stages of the journey, from initial awareness to post-purchase activities
• Outline where your competitors are in the digital landscape and how they impact consumers on their discovery and purchase journey
• Explore the role of search and the interests or topics that contribute to their online decisions

Combining the industry approved online audience measurement currency with a bespoke client solution designed for radio and TV measurement allows a deeper understanding of audiences, bringing true cross media data to the fore for the first time. A single source TV, radio, PC, mobile and tablet dataset allows for:

• Your digital campaigns to be optimised based on TV/radio consumption
• New audience affinities to be unlocked across devices
• More granular audience profiles to be created
• Your TV/radio campaigns to be optimised based on digital behaviour

This pioneering approach can unify siloed methods of media activation, while helping showcase the true value of joined up measurement.

Tracking real activity across different devices and channels gives you a holistic view of consumer behaviour, even in a fragmented media landscape.

Determine impact on key custom audiences by measuring the shift of engagement following content or editorial partnerships.

Ensure content or editorial partnerships are delivering against the client’s KPIs, objectives and promote your unique audience reach and expertise.

Define your list of URLs that cover the content or editorial partnership, within a total site or on a designated section of the site.

Group your chosen URLs to build a custom target.

The custom target can then be utilised to understand audience engagement and behaviours over the partnership period.