Ipsos iris:
Footprints
Passive online data.
All devices.
All markets.
All the time.
We now spend a third of our walking lives online
It used to be 25%… just two years ago.
Searching, scrolling, streaming, shopping, sharing, subscribing, selling, and socialising.
But while our digital habits have exploded, most businesses are still relying on what people say they do online. Not what they actually do.
Ipsos iris changes that.
The brands winning today weren’t even on your radar yesterday
Covid accelerated digital adoption – shifting consumer focus, habits, and expectations online. This has led to a mindset change for your consumers.
Consumers are no longer finding you the way they used to
Cost-of-living pressures are forcing people to think harder about every purchase. Every click comes with a calculation. Loyalty is eroding.
And as uncertainty settles in, behaviours won’t stop shifting
People adapt fast. What they value, how they choose, and who they trust all change – sometimes overnight. Are you adapting with them?
Do you know who your real competitors are today?
Do you know what you’re being weighed up against?
Do you know what you don’t know?
Use Ipsos iris to uncover blind spots and decode decision-making
Understanding People
Ipsos iris helps you spot shifts in consumer behaviour before they show up in your sales.
Whether as a standalone study or part of a broader piece (e.g. usage & attitudes, segmentation, proposition development), it gives you unique lens on what people really do online – across audiences, markets, and categories.
Understanding Journeys
Ipsos iris reveals how consumers move through online journeys – the sites they visit, the decisions they make, and the moments that influence them most
Used within CX, omnichannel, or journey mapping projects, it helps brands decode how consumers really choose, and where they’re being lost along the way.
Introducing Blindspots
Blindspots is our ongoing webinar series, bringing you the best of Ipsos and helping you understand the online world in a way that benefits you and the brands you represent.
We regularly run free webinars and workshops to directly deliver you the insights you need to adapt and improve your strategies.
Our latest series: Your Customers are Cheating on You: How to Understand Your Customers’ Online Behaviour is available for sign up today.
