Ipsos iris
Utilise the UK’s online audience measurement solution for custom or bespoke projects
“As our digital platforms evolves at pace, it’s important to be able to capture the full reach and impact of advertising in a single, simplified view. Collaborating and innovating with UKOM and Ipsos [iris] for trusted industry measurement, means advertisers can now see the full impact of our market leading proposition helping them make better, more informed decisions.”
Ipsos iris: Footprints
- Map digital touch points to understand stages of the journey, from initial awareness to post-purchase activities
- Outline where your competitors are in the digital landscape and how they impact consumers on their discovery and purchase journey
- Explore the role of search and the interests or topics that contribute to their online decisions
Ipsos iris: Optics
Ipsos iris: Partnership Impact
Determine impact on key custom audiences by measuring the shift of engagement following content or editorial partnerships.
Ensure content or editorial partnerships are delivering against the client’s KPIs, objectives and promote your unique audience reach and expertise.
Define your list of URLs that cover the content or editorial partnership, within a total site or on a designated section of the site.
Group your chosen URLs to build a custom target.
The custom target can then be utilised to understand audience engagement and behaviours over the partnership period.
Empowering Your Business with Tangible Results
We are committed to delivering exceptional bespoke projects that translate into tangible results for your business. Each of our offerings is backed by a team of passionate professionals dedicated to your success. Contact us today to explore how our expertise can empower your business to achieve new heights.
