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Author: Jing-Shyang Yeow, Ipsos

Over the last decade, millions of apps have been made available for billions of users to download and enjoy. Head to the app store on my phone and I can solve any one of my daily ‘problems’ from sleep tracking to step walking and find others to indulge and organise me in all my hobbies and interests. 

Working on the new UKOM-endorsed Ipsos iris audience measurement solution, I am struck by the detailed app insights that can be delivered by the UK online industry standard.

Publishers who have yet to tag their apps are missing out. The true breadth, depth and value of your app’s audiences can only be realised with tagging in Ipsos iris to ensure:

  • Guaranteed contribution to reporting to accurately reflect total brand reach including apps and websites
  • App audience data reported to a similar level of engagement detail as tagged websites including audience profiling, time spent and reach
  • Native support for IAB Transparency & Consent Framework to ensure GDPR compliance
  • A comparable UK audience measurement method to that of all major online publishers.

Ipsos and UKOM, therefore, strongly encourage all publishers to tag their apps with Ipsos iris. To ensure you don’t miss out on the full value of your audience and to tag your mobile apps on iOS or Android, please email tag-support@ipsosiris.com or contact your Ipsos iris account team. 

We are here to get you started to ensure that total brand reach is reported in Ipsos iris and that your audience’s full value is realised for your business.